H&M Trend

the irresistibles.

Part of a series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

Wang Xiao for H&M Trend
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Brand: H&M Trend
Creative: Mikael Kangas
Model: Wang Xiao
Photographer: Koray Birand