H&M Global Creative

print play.

New York moments for H&M Divided - the latest trends for the young, fun and carefree.

Nimue Smit for H&M F/W 2012
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M Global Creative
Creative: Mikael Kangas
Model: Nimue Smit and Stella Maxwell
Photographer: Peter Gehrke