Andreea Diaconu with Baptiste Radufe, Roberto Rossellini and Sohyun Jung

unexpected glamour.

Print advertising and digital marketing campaign captured by Lachlan Bailey.

"Art Deco details, pops of pink and winter florals feels fresh for the holidays.”

- Michael Kors
Michael Michael Kors Holiday 2018 Campaign
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.
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Brand: MICHAEL Michael Kors
Creative Directors: Michael Kors & Lance LePere
Sr. Creatives: Mikael Kangas & Ryan Jones
Photographer: Lachlan Bailey
Models: Andreea Diaconu, Baptiste Radufe, Roberto Rossellini and Sohyun Jung