High-contrast black, white and neon hues.

Bella Hadid for MICHAEL Michael Kors end of summer campaign.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_campaign creative

Brand: Michael Kors
Creative Directors: Michael Kors & Lance LePere
Sr. Creatives: Mikael Kangas & Ryan Jones
Photographer: Sebastian Kim
Director: Raf Stahelin
Models: Bella Hadid, Austin Augie, Sora Choi, Luna Bijl & Mayowa Nicholas.

_print advertising