Launch of a new capsule collection for the ultimate jet-setter

#mkgo: Sea and Ski

Starring Bella Hadid, Salomon Diaz and Austin Augie captured by photographer Cass Bird.

_project scope

Launch the new sea & ski capsule collection from Michael Kors - The campaign is the first of a three part Holiday advertising series for the brand.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_digital advertising

_print advertising

Brand: Michael Kors
Creative Directors: Michael Kors & Lance LePere
Creative: Mikael Kangas and Ryan Jones
Photographer: Cass Bird
Models: Bella Hadid, Salomon Diaz and Austin Augie

_social content


Brand: MICHAEL Michael Kors
Creative: Mikael Kangas
Photographer: Boe Marion
Models: He Cong, Jessie B and Kakua

_site experience