Michael Kors Underwear 2018

a voyeuristic point of view

a glimpse into a luxurious lifestyle from afar captured by photographed by Mikael Jansson.

Michael Kors Underwear 2018
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

Brand: Michael Kors
Sr. Creative: Mikael Kangas
Photographer: Mikael Jansson
Model: Wouter Peelen
Stylist: Ludivine Poiblanc