Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

a luxurious lifestyle seen from a voyeuristic point of view for Michael Kors Underwear photographed by Mikael Jansson.

_print advertising

Brand: Michael Kors
Sr. Creative: Mikael Kangas
Photographer: Mikael Jansson
Model: Wouter Peelen
Stylist: Ludivine Poiblanc