Launch campaign for MICHAEL Michael Kors #MKGO BOLD - a capsule collection inspired by early 90’s New York street style. The video generated over 4 million views on the brands youtube channel.

Creative concept and on-set art direction for main campaign assets. Project scope also including post-shoot designs and guidelines for print and digital advertising. Additional executions covered site experience, e-mails, social content, in-store signage and custom ooh designs for key locations.

Brand: Michael Kors
Art Direction: Mikael Kangas
Director: Bon Duke
Photographer: Angelo Sgambati
Models: EZ, Michelle, Aiden Curtiss and Naki DePass
Stylist: Jorden Bickham
Hair Stylist: Diego Da Silva
Make-up: Kristi Matamoros
Editor: Claire Carré