Creative concept and on-set art direction for MICHAEL Michael Kors launch of #MKGO - Inspired by the insouciance of early 90’s New York street style.

Executions included print creative and guidelines, e-commerce experience, digital advertising, in-store signage and billboard advertising.

Brand: Michael Kors
Art Direction: Mikael Kangas
Director: Bon Duke
Photographer: Angelo Sgambati
Models: EZ, Michelle, Aiden Curtiss and Naki DePass
Stylist: Jorden Bickham
Hair Stylist: Diego Da Silva
Make-up: Kristi Matamoros
Editor: Claire Carré