#MKGO BOLD - branding. logotype and launch campaign.

A Michael Kors capsule collection inspired by early 90’s New York street style. The campaign video generated over 4 million views on the Michael Kors youtube channel.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.
_

Brand: Michael Kors
Creative: Mikael Kangas
Director: Bon Duke
Photographer: Angelo Sgambati
Models: EZ, Michelle, Aiden Curtiss and Naki DePass
Stylist: Jorden Bickham
Editor: Claire Carré