Launch campaign and eCommerce product photography standards for the launch of Michael Kors premium jewelry collection crafted from sterling silver.

Campaign concept, with direction from Mr. Kors, photography art direction, post-shoot designs, microsite and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_campaign photography

Brand: Michael Kors
Creative: Mikael Kangas
Photographer: Alique
Models: Yoon Young Bae & Aya Jones
Elevated Still-life photographer: Travis Rathbone
Set Designer: Megan Caponetto
Product Photography: Fossil in-house photo studio