the launch of the Michael Kors premium jewelry collection

crafted from sterling silver

Campaign creative, microsite experience and eCommerce product photography standards.

project scope

Michael Kors Premium Jewelry
Campaign concept, with direction from Mr. Kors, photography art direction, post-shoot designs, micro-site and advertising guidelines. Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_campaign photography

Brand: Michael Kors
Creative: Mikael Kangas
Photographer: Alique
Models: Yoon Young Bae & Aya Jones
Elevated Still-life photographer: Travis Rathbone
Set Designer: Megan Caponetto
Product Photography: Fossil in-house photo studio