The iconic Le Negresco Hotel, founded in 1912 in Nice, France on the French Riviera, was the perfect fit for the Michael Kors Collection Spring 2019 campaign.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_print advertising

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
VP Creative: Ryan Jones
Sr Creative: Mikael Kangas
Model: Binx Walton
Stylist: Paul Cavaco