The iconic Le Negresco Hotel, founded in 1912 in Nice, France on the French Riviera, was the perfect fit for the Michael Kors Collection Spring 2019 campaign.

Print and digital executions included advertising creative and guidelines, seasonal mailer, e-commerce experience, emails and curated social media content.

print advertising

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
VP Creative: Ryan Jones
Sr Creative: Mikael Kangas
Model: Binx Walton
Stylist: Paul Cavaco