Michael Kors Collection S/S 2019 Campaign

the relaxed attitude that is today’s answer jet set glamour

at the iconic Le Negresco Hotel on the French Riviera captured by photography duo inez & vinoodh

part of an updated visual and content strategy for the Michael Kors Collection brands.

_print advertising

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

Brand: Michael Kors Collection
Creative Directors: Michael Kors & Lance LePere
Sr. Creatives: Mikael Kangas & Ryan Jones
Photographers: Inez & Vinoodh
Model: Binx Walton
Stylist: Paul Cavaco