“It’s glamour at its most laid-back. I think fashion has to bring joy—and what better time than when the days get longer and warmer?”

- Michael Kors

Creative concept, on set photography art direction and campaign guidelines.

Project scope included digital advertising banners, printed mailer, micro-site experience, e-mail designs and curated social media content.

_digital advertising

__printed image book

Brand: Michael Kors Collection
Creative Directors: Michael Kors & Lance LePere
Sr Creative: Mikael Kangas
Photographer: Alique
Models: Ruth Bell, Jamily and Chu
Stylist: Jarrod Lacks