“Optimism, flirtation, charm—I wanted this collection to capture all of those moods.”

- Michael Kors

Creative concept, on set photography art direction and campaign guidelines.

Project scope included digital advertising banners, printed mailer, micro-site experience, e-mail designs and curated social media content.
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_digital advertising

__printed image book

Brand: Michael Kors Collection
Creative Directors: Michael Kors & Lance LePere
Sr Creative: Mikael Kangas
Photographer: Alique
Models: Hiandra and Sarah
Stylist: Jarrod Lacks