For fall 2018 Michael Kors Collection aimed to capture the relaxed attitude that is today’s answer to jet set glamour together with photography duo Inez & Vinoodh.

Print and digital executions included advertising creative and guidelines, seasonal mailer, e-commerce experience, emails and curated social media content.

“This season is my homage to personal style. I was thinking of women who love fashion, who aren’t afraid to break the rules and show their personality.”

- Michael Kors

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
VP Creative: Ryan Jones
Sr Creative: Mikael Kangas
Model: Binx Walton
Stylist: Paul Cavaco