Michael Kors Collection F/W 2018 Campaign

the relaxed attitude that is today’s jet set glamour

captured by Inez & Vinoodh

together with an updated creative and content strategy the fall 2018 Michael Kors Collection campaign launched an new look for the brand in both photography and design.

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Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.
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Advertising
Brand: Michael Kors Collection
Creative Directors: Michael Kors & Lance LePere
Sr. Creatives: Mikael Kangas & Ryan Jones
Photographers: Inez & Vinoodh
Model: Binx Walton
Stylist: Paul Cavaco