For fall 2018 Michael Kors Collection captured the relaxed attitude that is today’s answer to jet set glamour together with photography duo Inez & Vinoodh.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_print advertising

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
VP Creative: Ryan Jones
Sr Creative: Mikael Kangas
Model: Binx Walton
Stylist: Paul Cavaco