For fall 2018 Michael Kors Collection aimed to capture the relaxed attitude that is today’s answer to jet set glamour together with photography duo Inez & Vinoodh.

Campaign concept for print and digital including design and advertising guidelines, seasonal supporting assets, e-commerce experience, e-mails and curated social media content.

print advertising

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
VP Creative: Ryan Jones
Sr Creative: Mikael Kangas
Model: Binx Walton
Stylist: Paul Cavaco