the relaxed attitude that is today’s answer to jet set glamour captured by Inez and Vinoodh.

the Fall 2018 Michael Kors Collection campaign lunched an updated look for the brand in both photography and design.

Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.

_print advertising

Brand: Michael Kors Collection
Photographers: Inez & Vinoodh
Creative Directors: Michael Kors & Lance LePere
Sr. Creatives: Mikael Kangas & Ryan Jones
Model: Binx Walton
Stylist: Paul Cavaco

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