“This season is my homage to personal style. I was thinking of women who love fashion, who aren’t afraid to break the rules and show their personality.”

- Michael Kors
Michael Kors Collection Fall ’18 Digital
Creative concept, on set photography art direction and campaign guidelines.

Project scope included digital advertising banners, printed mailer, micro-site experience, e-mail designs and curated social media content.

_site experience

_print collateral

Brand: Michael Kors Collection
Creative Directors: Michael Kors & Lance LePere
Sr Creative: Mikael Kangas
Photographer: Alique
Models: Cara Taylor and Gisele Fox
Stylist: Jarrod Lacks
Hair Stylist: Tina Outen
Make-up: Dotti