H&M Style Up-date

blue on blue

Creative concept and art direction for fast fashion retailer H&M's fall 2013 denim focused style update campaign.

H&M the Denim Blues 2013 Style Update Campaign
Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Senior Creative: Mikael Kangas
Photographer: Peter Gehrke
Model: Magdalena Frackowiak