H&M style update: the Denim Blues – Creative concept and art direction for fast fashion retailer H&M's fall 2013 denim focused style update campaign.

Project scope included concept development, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

_campaign photography

Client: H&M
Senior Creative: Mikael Kangas
Photographer: Peter Gehrke
Model: Magdalena Frackowiak