H&M style update: blue on blue – Creative concept and art direction for fast fashion retailer H&M's fall 2013 denim focused style update campaign.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
_

_campaign photography

Client: H&M
Senior Creative: Mikael Kangas
Photographer: Peter Gehrke
Model: Magdalena Frackowiak