H&M Trend

Clean cuts.

Creative and execution for fast fashion retailer H&M's trend update campaign featuring Liu Wen by Peter Gehrke. Launch of a series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

H&M Trend F/W 2011 Liu Wen
Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Creative: Mikael Kangas
Photographer: Peter Gehrke
Model: Liu Wen