LAGOS jewelry is the gift a woman gives to herself to express her personality and confidence.

MY LAGOS MY WAY

My LAGOS My Way
F/W 2014 Branding and Advertising
Updated brand strategy with advertising creative for Lagos jewelry together with MODco group. Scope included brand positioning, logo refresh, tagline, digital and print advertising guidelines. Photography art direction as lead creative on set for all deliverbles.

Client: MODCo Creative
Brand: Lagos
Creative: Mikael Kangas
Photographer: Sharif Hamza
Styling: Tiina Laakkonen
Still-life photographer: Lionel Koretzky