With a chic luxury point of view and a sense of charm, Joe Fresh unveiled supermodel Karlie Kloss as face of the brand with the spring 2015 campaign across print and TV.

Creative concept and executions for print and digital - including advertising campaign and guidelines, e-commerce experience and in-store signage.

print creative

Client: MODCo
Creative: Mikael Kangas
Model: Karlie Kloss and Henrik Falenius
Photographer: Steven Sebring
Stylist: George Cortina