With a chic luxury point of view and a sense of charm

Joe Fresh unveiled supermodel Karlie Kloss as face of the brand

launching across print and broadcast TV

Introducing Karlie Kloss
for Joe Fresh S/S 2015
Campaign concept for MODco creative, on set photography art direction and campaign guidelines with design executions for print and digital. Deliverables included broadcast tv commercials, in-store signage and creative concepts for additional seasonal executions for Joe Fresh.

Client: MODCo
Brand: Joe Fresh
Creative: Mikael Kangas
Model: Karlie Kloss and Henrik Falenius
Photographer: Steven Sebring
Stylist: George Cortina