With a chic luxury point of view and a sense of charm, Joe Fresh unveiled supermodel Karlie Kloss as face of the brand with our s/s 2015 campaign across print and TV.

Campaign concept for MODco creative, on set photography art direction and campaign guidelines with design executions for print and digital.

Deliverables included broadcast tv commercials, in-store signage and creative concepts for additional seasonal executions for Joe Fresh.

_print advertising

Client: MODCo
Creative: Mikael Kangas
Model: Karlie Kloss and Henrik Falenius
Photographer: Steven Sebring
Stylist: George Cortina