Creative concept and on-set art direction for Canadian clothing-retail Joe Fresh pre-spring campaign 2015.

Print and digital executions included print creative and guidelines, e-commerce experience, digital advertising and in-store signage.

print creative

Client: MODCo Creative
Brand: Joe Fresh
Creative: Mikael Kangas and Sara Rotman
Photographer: Mikael Schulz
Models: Josephine Skriver and Sam Way