Creative direction and on-set art direction for Canadian clothing-retail Joe Fresh Holiday 2014 campaign.

Creative concept and executions for print and digital - including advertising campaign and guidelines, e-commerce experience and in-store signage.

print creative

Client: MODCo Creative
Brand: Joe Fresh
Creative: Mikael Kangas and Sara Rotman
Photographer: Steven Sebring
Model: Kate Bogucharskaia and Ginta Lapina