H&M global creative:

season favourite.

Creative concept, casting and on set art direction for multinational fast fashion retailer H&M's F/W 2013 style update campaign featuring Isabeli Fontana.

_campaign creative

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Creative: Mikael Kangas
Model: Isabeli Fontana
Photographer: Andrew Yee