Creative concept, casting and on set art direction for multinational fast fashion retailer H&M's F/W 2013 style update campaign featuring Isabeli Fontana.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

_campaign photography

Client: H&M
Creative: Mikael Kangas
Model: Isabeli Fontana
Photographer: Andrew Yee