Creative concept, casting and on set art direction for multinational fast fashion retailer H&M's F/W 2013 style update campaign featuring Isabeli Fontana.

Project scope included concept development, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

_campaign photography

Client: H&M
Creative: Mikael Kangas
Model: Isabeli Fontana
Photographer: Andrew Yee