H&M Trend

Exotic Boho - Sharp, modern look with a bohemian touch.

Creative concept for H&M Global Creative. Part of a series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

H&M Trend Exotic Boho
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M Global Creative
Creative: Mikael Kangas
Model: Lauren B
Photographer: Peter Gehrke