H&M Trend

sharp black, bright yellow/

Concept development and execution for H&M Global Creative spring 2012 as lead creative for a series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

H&M Trend 2012 Sharp Black – Bright Yellow
Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M Global Creative
Creative: Mikael Kangas
Model: Vika F
Photographer: Peter Gehrke