H&M Global Creative

Days of Autumn

Concept and on location art direction for multinational fast fashion retailer H&M's Fall editorial mailer

H&M Man Days of Autumn
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M
Creative: Mikael Kangas
Models: Clement
Photographer: Asa Tallgard