H&M Global Creative

Bianca Balti for H&M lingerie.

Creative concept and execution for H&M Holiday lingerie campaign.

H&M Lingerie Holiday ’15
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M Global Creative
Creative: Mikael Kangas
Photographer: Peter Gehrke
Models: Bianca Balti & Heather Marks