H&M Global Creative

Winter Fashion

Concept and on location art direction for multinational fast fashion retailer H&M.

H&M Winter Fashion 2013 magazine mailer

Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M
Creative: Mikael Kangas
Models: Sasha Luss and Kasia Struss
Photographer: Koray Birand