H&M Global Creative

Party Season

Fashion update catalogue featuring the holidays seasons best fashion from fast fashion retailer H&M.

H&M Holiday ’15 Party dressing catalogue
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M Global Creative
Creative: Mikael Kangas
Photographer: Peter Gehrke
Models: Bianca Balti, Heather Marks