H&M Global Creative

Spring News.

Spring fashion new arrivals for H&M Divided - the latest trends for the young, fun and carefree.

H&M Divided S/S 2013
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M Global Creative
Brand: H&M Divided
Creative: Mikael Kangas
Model: Ginta L and Tati C
Photographer: Andrew Yee