H&M Global Creative

Autumn 2011 Fashion Update Catalogue

Creative concept and on set art direction for multinational fast fashion retailer H&M.

H&M Autumn 2011 Catalogue
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Sr Art Director: Mikael Kangas
Models: Edita Vilkeviciute, Liu Wen, Nimue Smit and more
Photographer: Peter Gehrke