Creative concept and on set art direction for multinational fast fashion retailer H&M's Autumn Fashion 2011 Catalogue.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

print catalogue

Client: H&M
Sr Art Director: Mikael Kangas
Models: Edita Vilkeviciute, Liu Wen, Nimue Smit and more
Photographer: Peter Gehrke