Fragile and airy meets powerful and confident. Black swan elegance was the inspiration behind the Spring 2017 Hervé Léger campaign.

Executions included advertising campaign and guidelines, lookbook, seasonal magazine, e-commerce experience, curated Instagram feed and seasonal editorial photo art direction.

print advertising

Creative: Mikael Kangas
Model: Hedvig Palm
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Set Designer: Cecilio Dolcetto Lara Ramirez