fragile and airy meets powerful and confident.

black swan elegance.

reality shatters in our campaign creative for the iconic couture brand.

Hervé Léger S/S 2017 Ad Campaign
Campaign concept, in close collaboration with the brand chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

_print advertising

Creative: Mikael Kangas
Model: Hedvig Palm
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Set Designer: Cecilio Dolcetto Lara Ramirez

_site experience


Lookbook photographer: Andrew Yee