Fragile and airy meets powerful and confident - black swan elegance inspired Spring 2017 Hervé Léger campaign.

Campaign concept, in close collaboration with the brands chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

_campaign photography

Client: HERVÉ LÉGER
Creative: Mikael Kangas
Model: Hedvig Palm
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Set Designer: Cecilio Dolcetto Lara Ramirez

Lookbook photographer: Andrew Yee