“Gaze beyond the horizon as the Hervé Léger Spring 2016 collection explores empowered femininity, evolving proportions and silhouettes that transcend time”

- Lubov Axria

A complete season of cohesive branded communication starting with New York Fashion Week followed by advertising campaign and ending with seasonal digital content.
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Project scope included strategy for social, site and e-mail marketing building up to the show. Live stream show edits, behind the scenes coverage, runway show lookbook and curated social feeds with dedicated creative.
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_print advertising

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital and motion assets.

Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and curated social feed with dedicated content.
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__printed image book

Client: Hervé Léger
Creative: Mikael Kangas
Photographer: Boe Marion
Film Director: Anthony Lau / ALAUD Films
Model: Stasha
Stylist: Elizabeth Cabral
Set Designer: Cecilio Dolcetto Lara Ramirez