The Hervé Léger spring 2015 campaign tells the story of a remarkable warrior and feminine strength. Inspired by onna-bugeisha - a female warrior, who when necessity dictated, took up arms right alongside the samurai.

Campaign concept, in close collaboration with the brands chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

_print advertising

Client: Hervé Léger
Creative: Mikael Kangas
Model: Liene Podina
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Hair Stylist: Luke Chamberlain
Make-up: Blondie
Set Designer: Cecilio Dolcetto Lara Ramirez