Inspired by onna-bugeisha - a female warrior, who when necessity dictated, took up arms right alongside the samurai.

The Hervé Léger spring 2015 campaign tells the story of a remarkable warrior and feminine strength.

Creative concept, on-set art direction and executions for print and digital - included advertising creative and guidelines, printed booklet, e-commerce experience, curated Instagram feed and seasonal editorial photo art direction.

print advertising

Client: Hervé Léger
Creative: Mikael Kangas
Model: Liene Podina
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Hair Stylist: Luke Chamberlain
Make-up: Blondie
Set Designer: Cecilio Dolcetto Lara Ramirez