Creative concept, casting and on set art direction for Hervé Léger Signature collection resort 2016 digital advertising and mailer.

Project scope included campaign concept, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set, casting together with the shoot production team, photography art direction as lead creative on set. Post-shoot campaign guidelines, cropguides, retouching direction and site experience.
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_campaign photography

Client: Hervé Léger
Creative: Mikael Kangas
Photographers: Mikael Schulz
Set Designer: Cecilio Dolcetto Lara Ramirez