Creative concept and on set art direction

Hervé Léger Signature collection

resort 2016 digital advertising and mailer

Hervé Léger Resort ’16 Catalogue
Project scope included campaign concept, product selection with the buying team, and alignment on styling direction. Casting together with the shoot production team and creative lead on set responsible for direction as well as creative feedback regarding styling, hair, make-up, set and photography.
Post-shoot responsibilities included initial layouts, overseeing campaign guidelines, crop guides, retouching direction and site experience.

Client: Hervé Léger
Creative: Mikael Kangas
Photographers: Mikael Schulz
Set Designer: Cecilio Dolcetto Lara Ramirez