Inspired by military g-suits and with utilitarian elements the Hervé Léger pre-fall 2016 collection lookbook was given a more boyish direction - signalling the start of a significant shift in direction for the brand.

Creative concept, on set photography art direction and campaign guidelines.

Project scope included digital advertising banners, printed mailer, micro-site experience, e-mail designs and curated social media content.


Client: Hervé Léger
Creative: Mikael Kangas
Model: Ruby Alridge
Set Designer: Cecilio Dolcetto Lara Ramirez