For fall 2016 Hervé Léger went punk.

In close collaboration with the brands chief creative officer we gave the label a welcomed 180-degree jolt

Carefully crafted creative - from runway show to print advertising and finally a complete digital overhaul. Bringing a new sense of excitement and desire back to the brand while re-enforcing its heritage.

project scope

_New York Fashion Week

Social media and e-mail marketing build-up to New York Fashion Week. Sharing insight to the collection and behind the scenes moments with the brands chief creative officer while encouraging the customers to pre-order previous seasons runway collection.

Part I

_Runway Show

In close collaboration with the brands chief creative officer NYFW responsibilities included initial runway set-designs, direction for music, light, hair and make-up. All while partnering with the best talent in each field to ensure the show would come together perfectly.

Deliverables included live stream of show, social cut-downs, behind the scenes edit and lookbook.

Part II

_advertising creative

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital and motion assets.

Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and dedicated social content.

Part III

_digital re-design

Complete redesign of eCommerce experience. Responsive design with complete site overhaul from homepage and brand heritage down to product detail pages._

Part IV

Client: Hervé Léger
Creative: Mikael Kangas
Model: Daga Ziober
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Hair Stylist: Luke Chamberlain
Make-up: Blondie
Set Designer: Cecilio Dolcetto Lara Ramirez