Hervé Léger 2014 Advertising Campaigns
Campaign concept, in close collaboration with the brand chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

S/S 2014

The spring 2014 campaign from Herve Leger by Max Azria takes inspiration from its tribal-influenced collection with a jungle setting portraying a strong amazon like heroin.

Client: Hervé Léger
Model: Alla Kostromichova
Photographer: Meredith Bruner
Stylist: Laura Ferrara

F/W 2014

Hervé Léger's futuristic fall 2014 advertising campaign was inspired by the way a video game heroine begins as a digital character and then transforms as she moves through different levels.

Client: Hervé Léger
Creative: Mikael Kangas
Photographer: Steven Pan
Set Designer: Cecilio Dolcetto Lara Ramirez