Michael Kors Access x Google

the smartwatchthat brings your lifeto life

Google x Michael Kors Access
Campaign concept, with direction from Mr. Kors, photography art direction, moving image, post-shoot designs and advertising guidelines.

Deliverables included designs for print ad, digital banners, site experience, e-mail designs, social content, in-store signage and OOH advertising with custom large format designs for key locations.
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stay a step ahead

Dedicated video cut downs for key functions used for digital advertising.

on time every time

Key focus on youtube 3 sec video cuts for targeted audience.

_campaign photography

printadvertising

Post shoot designs and custom executions for print, digital, OOH and in-store advertising.

Brand: Michael Kors Access
Sr Creative: Mikael Kangas and Ryan Jones
Director: Sammy Mosher
Photography: Steven Pan
Model: Andreea Diaconu
Producer: Marion Lange
In-house team: Michael Chilton, Anamaria Wilson,
Sara Graham, Denise Guerra, Shelley Kopolovich
and Rachel Mowrer