H&M Trend

Modern Retro.

Part of a series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

H&M Trend ft. Ginta Lapina
Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Creative: Mikael Kangas
Model: Ginta L
Photographer: Andrew Yee