H&M Trend

Daria Strokous in H&M Trend update campaign

Campaign concept and execution for series of contemporary fashion campaigns featuring the latest and most fashion forward take on H&M's product assortment.

Daria Strokous for H&M Trend S/S 2012
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M
Creative: Mikael Kangas
Model: Daria Strokous
Photographer: Peter Gehrke