Campaign concept and execution for fast fashion retailer H&M's spring 2012 trend update campaign featuring Daria Strokous.

Project scope included concept development, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Client: H&M
Creative: Mikael Kangas
Model: Daria Strokous
Photographer: Peter Gehrke