H&M Trend Up-date:

Glam Nouve.

Creative concept for multinational fast fashion retailer H&M's trend update campaign.

_campaign creative

Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Client: H&M Global Creative
Creative: Mikael Kangas
Model: Daphne Groeneveld
Photographer: Johan Sandberg