ENDLESS SUMMER - golden sand, crystal waters and a sun-kissed mood for BCBGMAXAZRIA summer magazine.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Brand: BCBGMAXAZRIA
Creative: Mikael Kangas
Photographer: Boe Marion