Campaign concept, in close collaboration with the brands chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.
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_print advertising

Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Model: Laura Kampman and Daga Ziober
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Editor: Claire Carré