the spring 2016 campaign took BCBGMAXAZRIA Runway Collection back to its roots

Surf, skate, music

re-introducing Jessica Stam as the face of the brand captured by Boe Marion

BCBGMAXAZRIA S/S 2016
Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital, and motion assets.
Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and dedicated social content.
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Agnes Azria in an unique edit performing the soundtrack from the campaign

Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Models: Jessica Stam, Sara Blomqvist and Laura James
Singer: Agnes Azria
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films
Set Designer: Cecilio Dolcetto Lara Ramirez