the spring 2016 campaign took BCBGMAXAZRIA Runway Collection back to its roots

Surf, skate, music

re-introducing Jessica Stam as the face of the brand captured by Boe Marion

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital, and motion assets.
Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and dedicated social content.

Agnes Azria in an unique edit performing the soundtrack from the campaign

Creative: Mikael Kangas
Models: Jessica Stam, Sara Blomqvist and Laura James
Singer: Agnes Azria
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films
Set Designer: Cecilio Dolcetto Lara Ramirez