effortlessly cool sensibility

Ethereal silhouettes

and global textures

BCBGMAXAZRIA S/S 2015 Campaign
Campaign concept, in close collaboration with the brand chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

Creative: Mikael Kangas
Photographer: Boe Marion