Alice in Wonderland

Walking in a Dream

Our spring creative takes inspiration from “Alice in Wonderland” with a dreamy landscape set by Cecilio Dolcetto Ramirez captured by Meredith Bruner.

BCBGMAXAZRIA S/S 2014 Campaign
Campaign concept, in close collaboration with the brands chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.
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Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Photographer: Meredith Bruner