Coast to Coast

Creative concept and on set art direction for BCBGMAXAZRIA Spring 2016 editorial magazine featuring the key trend stories of the season.

BCBGMAXAZRIA Spring ’16 Catalogue
Project scope included concept development, product selection with the buying team, styling direction, casting, and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.

Creative Director: Mikael Kangas
Photographer: Boe Marion, Mikael Schulz and Steven Pan