Creative concept and on set art direction for BCBGMAXAZRIA Spring 2016 editorial magazine featuring the key trend stories for the season.

Project scope included concept development, product selection with the buying team, styling direction, casting and photography art direction as lead creative on set. Post-shoot designs, seasonal magazine spreads, online experience and campaign guidelines.
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Brand: BCBGMAXAZRIA
Creative Director: Mikael Kangas
Photographer: Boe Marion, Mikael Schulz and Steven Pan