The performer and dancer was our muse, so there are bits of shine everywhere.

- Lubov Azria

A complete season of cohesive branded communication starting with New York Fashion Week, runway show, advertising campaign followed by seasonal print and digital content.

runway show

In close collaboration with the brands chief creative officer NYFW executions included initial runway designs and direction for music, light, hair & make-up while teaming with the best talent in each field.

Project scope included strategy for social, site and e-mail marketing building up to the show. Live stream show edits, behind the scenes coverage, runway show lookbook and curated social feeds with dedicated creative.

_print advertising

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital and motion assets.
Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and dedicated social content.

Creative: Mikael Kangas
Model: Irina Liss
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films