The performer and dancer was our muse, so there are bits of shine everywhere.

A complete season of cohesive branded communication starting with New York Fashion Week followed by advertising campaign and ending with seasonal digital content.
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runway show

In close collaboration with the brands chief creative officer NYFW executions included runway designs, music, light, hair & make-up and teaming with the best talent in each field.
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Project scope included strategy for social, site and e-mail marketing building up to the show. Live stream show edits, behind the scenes coverage, runway show lookbook and curated social feeds with dedicated creative.
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_print advertising

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital and motion assets.

Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and curated social feed with dedicated content.
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Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Model: Irina Liss
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films