The performer and dancer was our muse, so there are bits of shine everywhere.

A complete season of cohesive branded communication starting with NYFW runway show, social content pre- and post-show, advertising campaign, seasonal print and digital content.

project scope

_Runway Show

In close collaboration with the brands chief creative officer NYFW responsibilities included initial runway set-designs, direction for music, light, hair and make-up. All while partnering with the best talent in each field to ensure the show would come together perfectly.

Deliverables included live stream of show, social cut-downs, behind the scenes edit and lookbook.

Part II

_advertising creative

Ad campaign concept, casting and photography art direction as lead creative on set for all print, digital and motion assets.

Scope included in-store signage, OOH advertising, seasonal editorial concepts, branded magazine designs, site experiences, e-mail marketing and dedicated social content.

Part III

Creative: Mikael Kangas
Model: Irina Liss
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films