The performer and dancer was our muse,so there are bits of shine everywhere.

A complete season of cohesive creative starting with overseeing all NYFW runway show creative - set-design, music, light, hair & make-up, live stream edits and behind the scenes coverage while teaming with the best talent in each field. Digital and print runway show look book and curated Instagram feed with dedicated pre- and post-show creative.

The season also included creative concept for 360 advertising campaign and on-set art direction as lead creative on set for all print and motion assets. Post shoot designs and guidelines for print, digital advertising, in-store signage and ooh large-format. Executions also included seasonal magazine, e-commerce experience and seasonal editorial concept and photo art direction.

runway show

print advertising

Client: BCBGMAXAZRIA
Creative: Mikael Kangas
Model: Irina Liss
Photographer: Boe Marion
Stylist: Elizabeth Cabral
Film Director: Anthony Lau / ALAUD Films