“With inspiration from the breathtaking shores of the Baltic Coast, the campaign captures our muse's independent spirit and irresistible sense of adventure.”

- Lubov Axria

Campaign concept, in close collaboration with the brands chief creative officer, casting and photography art direction as lead creative on set. Post shoot designs including print and digital advertising guidelines.

Creative deliverables included image book, in-store signage, OOH advertising, seasonal editorial concepts, direct mail magazine, site experiences, e-mail designs and curated social feed with dedicated content.

_print advertising

Creative: Mikael Kangas
Photographer: Boe Marion